School of Media & Communication focuses on catering to the supply of massive demand for skilled professionals in the Media & Entertainment industry & Digital media sector. The career scope is a pool of diverse segments open for Gen Z, interested in new-age career opportunities. In the School of Media Communication, you would learn to set Trends on social media & understand algorithms by tracking what is trending. Technical skills development in handling the camera for Photography to Filming videos for OTT platforms, Films & Television, & Digital/Social Media. Also, technical skills in photo editing & video editing for content creation for digital/social media, OTT, Films & Television, Television, Digital Media, Advertising, Public Relations, Journalism, etc. Students develop practical (practice-based) knowledge of storytelling, with a technical sense of digital marketing – Google & Meta rules & algorithms; Camera – Photography & video production) needed in the field of content creation & marketing for platforms like:- OTT, Films, Television, Digital Media, Advertising, Public Relations, Journalism, etc. A specialised program designed to cater to the needs of the media-induced era for the career advancement of Gen Z. Students will be trained and taught with a well-designed curriculum that incorporates Core skill both: Hard skill, Soft skills for employability & also, life skills to ensure Self-directed Learning, Self-awareness, Multidisciplinary, Problem Solving, Team Work. The practice of Professional Grade with Collaborative working attitude building focus on competence building over the competition of the students.