Announcements:

Aequs establishes a centre for research in Aerospace Manufacturing Technology in collaboration with MSU and NSDCMedhavi Skills University and Counsel India Unveil Pragati 2024 for Skill DevelopmentMSU and Indian Airforce signs MoU to provide Higher Education for IAF fraternity Last Date to submit RFP FOR QUALIFICATION & CURRICULUM DEVELOPMENT has been extended till 15th June 2023.Medhavi Skills University signed an MoU with NIFD Global for the Fashion and Interior designing programmes.Medhavi Skills University signed an MoU with The Marriott Westin for the Hospitality & Hotel Management programmes.Medhavi Skills University signed an MoU with Critical Care Hospital & Research Institute for Healthcare programmes.Medhavi Skills University signed an MoU with The Fern Hotels & Resorts for the Hospitality & Hotel Management programmes.Medhavi Skills University signed an MoU with The Institute of Certified Public Accountants (ICPA).Medhavi Skills University signed an MoU with Medicity Guwahati Aruna Memorial Hospital for Healthcare programmes.Medhavi Skills University signed an MoU with Holiday Inn Express an IHG Hotel for the Diploma in Hospitality & Hotel Operations.Admission Open for Work Integrated Programme Session 2022-23.Medhavi Skills University signed an MoU with National Skill DevelopmentCorporation (NSDC) to promote long term skill-embedded degree/diploma courses among students who have completed either class 10 or 12.Medhavi Skills University signed an MoU with Crowne Plaza and Holiday Inn an IHG Hotel for the 3-Year Degree program in B.Sc. Hospitality & Hotel Management.Medhavi Skills University established on 24th June,2021.Medhavi Skills University is UGC Recognised.Medhavi Skills University signed an MoU with the Tourism & Hospitality Skill Council.Medhavi Skills University signed an MoU with the Directorate General Of Training.Medhavi Skills University signed an MoU with B4M Entertainment.Medhavi Skills University has signed an MoU with the Centre of Excellence in Maritime & Shipbuilding (CEMS), a skill development initiative by the Indian Register of Shipping (IRCLASS) and Sagarmala – Ministry of Ports, Shipping & Waterways.

BSC IN DIGITAL MEDIA AND COMMUNICATION

Digital Media and Communication are at the forefront of modern communication, offering dynamic platforms for the creation, dissemination, and consumption of information and content in today's digital age. Digital media encompasses a broad spectrum of mediums, including websites, social media platforms, digital publications, multimedia presentations, and interactive applications, which serve as powerful tools for storytelling, branding, marketing, and engagement. Communication, on the other hand, is the cornerstone of human interaction, facilitating the exchange of ideas, opinions, and emotions across diverse audiences and contexts. Together, digital media and communication converge to shape the way individuals and organizations connect, engage, and interact in a globally connected world.


The Bachelor of Science in Digital Media and Communication is a dynamic program designed to prepare students for careers in the rapidly evolving field of digital media, communication, and multimedia production. Throughout the program, students will explore a diverse range of topics, including digital content creation, social media marketing, multimedia journalism, web design, digital storytelling, and strategic communication. Through hands-on projects, experiential learning opportunities, and industry-relevant coursework, students will develop the technical skills, creative talents, and strategic insights needed to thrive in the digital media landscape. The program emphasizes a multidisciplinary approach, integrating elements of media studies, communication theory, digital technology, and design thinking to provide students with a comprehensive understanding of the digital media ecosystem. Students will learn to navigate digital platforms, analyze audience behavior, develop compelling content strategies, and harness the power of digital tools and technologies to effectively communicate messages and engage target audiences. Whether aspiring to become digital content creators, social media managers, multimedia journalists, or digital marketing specialists, graduates will emerge from the program equipped with the skills, knowledge, and experience needed to succeed in the dynamic and competitive field of digital media and communication.

Duration

*3 Years

Note: * Duration for Paramedical programmes (MLT/RIT/OTT/DT/EMT/OPTOMETRY) may extend by 3 months to 1 Year (Approx) to include Internship/On the Job Training for the awarding of Degree/Diploma as per the guidelines (if any) from State Allied and Healthcare Council, Sikkim.

Eligibility

10+2 (Science)

INDUSTRY LED LEARNING

For an accelerating professional career in 21st Century along with Core Skills, the learner should evolve through Self-directed Learning.

Case Based Business Simulation

Gain practical experience utilizing case-based industry led business simulations to enhance your skill set.

On Job learning Experience

Gain valuable on-the-job training while still studying, solving real-world problems and finding practical solutions.

Live Project Engagement

Get the chance to collaborate on live projects, gaining valuable hands-on experience.

Engaging with Industry Experts

Engaging with industry experts provides invaluable insights and real-world perspectives, enriching the learning experience and preparing students for professional success.

Industry/ Skill Certifications

Validate expertise and proficiency, enhancing employability and credibility in competitive job markets while signaling commitment to continuous learning and professional development.

World Skill Challenge

Showcase the pinnacle of vocational excellence, fostering global collaboration and innovation to advance technical skills and craftsmanship across diverse industries.

Academic Framework

For an accelerating professional career in 21st Century along with Core Skills, the learner should evolve through Self-directed Learning, Self-awareness, Multidisciplinary Problem Solving, Practice of Professional Grade, Digital Comfort, Current Social and Global Dynamics, Employability and Life Skills. MSU offers an opportunity to customise the higher education with range of specialisation/electives.

Foundation Core

A range of compulsory basics of multidisciplinary, professional, general nature customised to match the value and vision of MSU for a robust foundation.

Skill Drill (Elective)

A range of compulsory basics of multidisciplinary, professional, general nature customised to match the value and vision of MSU for a robust foundation.

Major (Elective)

A range of compulsory basics of multidisciplinary, professional, general nature customised to match the value and vision of MSU for a robust foundation.

Minor (Elective)

A range of compulsory basics of multidisciplinary, professional, general nature customised to match the value and vision of MSU for a robust foundation.

Industry Practice

A range of compulsory basics of multidisciplinary, professional, general nature customised to match the value and vision of MSU for a robust foundation.

Capstone Project

A range of compulsory basics of multidisciplinary, professional, general nature customised to match the value and vision of MSU for a robust foundation.

PROGRAMME OUTCOMES

PSO 1 :

Graduates will demonstrate proficiency in creating high-quality digital content across various mediums, including text, images, videos, and interactive elements, using industry-standard tools and technologies to effectively communicate messages and engage target audiences.

PSO 2 :

Graduates will develop strategic communication skills, including audience analysis, message development, and campaign planning, enabling them to design and implement effective communication strategies tailored to diverse organizational goals, stakeholders, and platforms.

PSO 3 :

Graduates will acquire advanced multimedia production techniques, including video editing, graphic design, audio production, and web development, allowing them to create compelling multimedia content for digital platforms, such as websites, social media, mobile apps, and online publications.

PSO 4 :

Graduates will gain expertise in digital marketing principles and analytics tools, including search engine optimization (SEO), social media analytics, web analytics, and digital advertising, enabling them to optimize digital marketing campaigns, measure performance metrics, and drive strategic decision-making.

PSO 5 :

Graduates will demonstrate awareness of ethical, legal, and social issues related to digital media and communication, including privacy concerns, copyright laws, misinformation, and digital citizenship, and uphold professional standards of integrity, transparency, and accountability in their digital media practices.

PSO 1 :

Demonstrate the capability for complex problem-solving

PSO 2 :

Demonstrate the capability for complex problem-solving

PSO 3 :

Demonstrate the ability for creativity

PSO 4 :

Demonstrate the skills that enable them to communicate effectively

PSO 5 :

Demonstrate the capability for analytical reasoning/thinking

PSO 6 :

Demonstrate the ability for coordinating and collaborating with others

PSO 7 :

Demonstrate the capability for leadership readiness

PSO 8 :

Demonstrate "learning how to learn" skills

PSO 9 :

Demonstrate the capability for digital and technological skills

PSO 10 :

Demonstrate multicultural competence and inclusive spirit

PSO 11 :

Demonstrate the acquisition of knowledge and attitude that are required for value inculcation

PSO 12 :

Demonstrate the ability for autonomy, responsibility, and accountability

PSO 13 :

Demonstrate the acquisition of and ability to apply the knowledge, skills, attitudes, and values required to take appropriate actions for environmental awareness and action

PSO 14 :

Demonstrate the capability to participate in community-engaged services/ activities for promoting the wellbeing of society.

PSO 15 :

Demonstrate the ability to identify with or understand the perspective, experiences, or points of view of another individual or group, and to identify and understand other people’s emotions

Learning by Doing

Industry Partners

Programs to Explore