Medhavi Skills University
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MBA in Strategic Marketing

2 Year PG Degree Programme

Learn about Digital Marketing, Brand Management and Marketing Analytics to Drive Customer Engagement, Business Growth in Strategic Marketing and more

70% Practical Curriculum

Up to 12 months of paid On-the-Job Learning (OJL)

100% Placement Assistance

Admission Open For 2026

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Ranked 4th among Top Skill Universities in India by Outlook 

Emerging University of the Year by Financial Express

Best University in India for Industry Interface by CEGR

About The Programme

The MBA in Strategic Marketing is a postgraduate programme designed to develop advanced marketing leadership skills for the modern business landscape. It blends core management principles with specialized training in market strategy, consumer behaviour, digital marketing, and brand management, equipping learners to drive growth and innovation in competitive industries.

Through case studies, simulations, and real-world projects, students gain practical expertise in designing and executing marketing strategies that align with business objectives. The curriculum integrates traditional marketing foundations with emerging trends such as data-driven decision-making, digital transformation, and global market dynamics. This programme is ideal for graduates and professionals seeking to advance their careers in marketing leadership, brand strategy, market research, and business development. By combining academic rigor with industry relevance, the MBA in Strategic Marketing prepares future-ready professionals to lead organizations in shaping customer experiences and achieving sustainable growth.

Our Offering

Medhavi Skills University, Sikkim offers a UGC-approved, 2-year full-time postgraduate degree in M.Com Professional Accounting. This industry-aligned programme is designed to strengthen accounting and management expertise while equipping students with practical skills for diverse professional roles.

Key Areas of Learning:

Digital Marketing & Content Strategies
Marketing Performance Analytics
Marketing Communication & Brand Building
Marketing Strategies
Brand Management
Data Visualisation
Field Projects, Industry Immersion & More
Project (Applied) & More
Programme Overview

Why Study MBA in Marketing at MSU?

Our MBA Marketing course of ours aligns with these industry trends, offering a comprehensive curriculum that balances theoretical knowledge with practical experience.

As per Statista, employability among MBA graduates has risen significantly to 78% in the year 2025

MBA graduates make up almost 40% of C-suite executives on the 2022 Fortune 1000 list

Since 68% of startups use marketing tech, skilled professionals who can operate these tools are in demand

Applications for MBA and Masters in Business in India rose 26% in 2025

MSU Advantages

Your edge at Medhavi Skills University, where real-world learning, industry exposure, and future-ready skills come together

  • Only university in Sikkim aligned with paid On-the-Job-Learning embedded curriculum for practical learning
  • Only niversity in Sikkim to ensure 100% of our student applicants receive government scholarships
  • In-house state-of-the-art labs, classrooms, co-learning spaces, conference halls and more

Highlights from The Programme:

Programme aligned with NEP 2020, focused on Learning Outcome Based Education

70% practical based curriculum

Industry-aligned curriculum & hands-on learning

Learn from seasoned marketing professionals

Immersive industry exposure through industry visits, guest lectures and networking opportunities

Opportunity to ‘learn and earn’ through immersive on-the-job learning, industry projects, and internships with leading companies

Engage with industry experts to get invaluable insights and real-world perspectives

MSU Advantages

On-the-Job Learning

At Medhavi Skills University, a 12-month On-the-Job Learning (OJL) enables students to gain real industry experience and earn a stipend while they learn

Management Students at the Office of V5

Management Students at the Office of V5

Management Students at Coca Cola Office in Delhi

Management Students at Coca Cola Office in Delhi

MBA Students at SiS India

MBA Students at SiS India

Management Students at Om Logistics Pvt. Ltd.

Management Students at Om Logistics Pvt. Ltd.

Additional Skills Certifications

At Medhavi Skills University, MBA students gain opportunities for Skill Certifications from top organisation such as Hubspot Academy, LinkedIn Learning, National Institute of Securities Market, Great Learning, Simplilearn, FinX, Alison and more. These certifications, earned alongside the degree, enhance the credibility of competencies, strengthen industry relevance and prepare students for employment with nationally and globally recognised credentials.

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Do-Experience-Learn

Discover the advantage of MSU's cutting-edge infrastructure, featuring modern laboratories, classrooms, and industry-relevant facilities

Classrooms
Classrooms
Co-Learning Spaces
Co-Learning Spaces
Computer Labs
Computer Labs
Seminar Halls
Seminar Halls
Experience a Virtual  Campus  Tour
Experience a Virtual Campus Tour

Medhavi Buzz

A glimpse into experiential learning at MSU, where workshops, visits, and field activities enrich classroom knowledge with real-world understanding

Mock Interviews and Aptitude Skills Event for BBA students

Mock Interviews and Aptitude Skills Event for Management students

Storytelling event in the campus to enhance communication skills

Storytelling event in the campus to enhance communication skills

BBA Students Excel at NISM–SEBI Regional Contest

Management Students Excel at NISM–SEBI Regional Contest

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Eligibility

Graduation (Any stream)
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Curriculum Structure

Step into a future-focused learning environment with industry-oriented programmes designed to build practical skills, real-world readiness, and broad career opportunities across disciplines

Semester 1

Build Your Strategic Foundation

The MBA in Strategic Marketing begins with a strong management base that integrates leadership principles, marketing fundamentals, financial decision-making, and data-driven analysis. Students engage in real-world learning from Day 1, developing confidence through practical assignments and case studies

Key Subjects

Business Communication and Presentation SkillsPrinciples of Management and LeadershipManagerial Accounting and ReportingIntroduction to IT Essentials: MS Office SuiteMarketing Fundamentals and Consumer BehaviourFinancial Management and BudgetingData Analysis with Excel and Power BIHR Essentials and Organisation DesignField ProjectPersonal Effectiveness

Learning Outcomes

Strengthen professional communication and presentation abilities for business settings.
Build core managerial knowledge and leadership mindset for decision-making.
Gain financial understanding for budgeting, reporting, and performance evaluation.
Learn marketing fundamentals and analyze consumer behaviour to drive strategy.
Develop digital and analytical skills using Excel and Power BI for data insights.
Understand organisational design and essential HR practices for team success.

Career Prospects

Join this course and embark on a rewarding career journey in the dynamic world of masters in business marketing

Marketing Manager
Brand Manager
Digital Marketing Manager
Market Research Analyst
Product Manager
Advertising and Promotions Manager
Sales and Business Development Manager
Public Relations Manager
Content Marketing Strategist
Customer Relationship Manager
Social Media Marketing Specialist
Marketing Analytics Manager
Corporate Communications Manager
E-commerce Marketing Manager
Marketing Consultant

Our Industry Partners

We collaborate with leading organisations across sectors to support practical learning, industry exposure, and career readiness for our students

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Steps to Follow for Application

Take the first step towards a rewarding career

Register Yourself
STEP 1

Register Yourself

Verify Email
STEP 2

Verify Email

Fill The Form
STEP 3

Fill The Form

Pay Application Fee
STEP 4

Pay Application Fee

Submit Application
STEP 5

Submit Application

Frequently Asked Questions

Find quick answers to the most common questions about our programme

What is this MBA course in Strategic Marketing about?
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The MBA course in Strategic Marketing at Medhavi Skills University focuses on building expertise in digital marketing, brand strategy, marketing analytics, consumer behaviour and sales management. It combines classroom learning with on-job training to prepare students for real-world marketing roles.

What subjects are included in this MBA in Strategic Marketing programme?
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This MBA in Marketing covers key subjects such as digital marketing, brand management, marketing analytics, consumer behaviour, sales strategy and business growth strategies, along with practical industry exposure.

How is Strategic Marketing different from a general MBA in Marketing?
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This MBA in Marketing specialization goes beyond traditional marketing by focusing on long-term business growth, data-driven strategies and real-world application through on-job training, rather than just theoretical concepts.

Is this MBA course aligned with current industry requirements?
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Yes, the MBA course is designed in line with current industry trends, integrating practical exposure, digital tools and real-time business challenges to ensure students are job-ready.

What job roles can you expect after completing an MBA in Strategic Marketing?
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After completing the MBA in Strategic Marketing, you can pursue roles such as Marketing Manager, Brand Manager, Product Manager, or Digital Marketing Specialist. Other potential roles include Market Research Analyst, Advertising Executive, Business Development Manager and Marketing Consultant across industries.

What is the eligibility criteria for MBA admission?
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To apply for MBA admission, candidates must have completed graduation in any stream.

What is the duration of this MBA course?
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The duration of this MBA course is 2 years.

Is this MBA course UGC recognized?
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Yes.

Can you enroll in this MBA course with a scholarship?
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Yes, scholarships are available. You can connect with the admissions team to learn more about eligibility and options.

What is the MBA admission procedure?
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For detailed MBA admission information, call +91 98748 75876 or visit: https://www.msu.edu.in/admission-process

Apply Now for 2026 Admissions & Graduate With
a Degree and Real-World Experience
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MBA in Strategic Marketing
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