In the contemporary business realm, digitalization has revolutionized the way companies operate, transforming traditional business models and redefining consumer interactions. The fusion of digital technologies with marketing strategies has become imperative for organizations seeking to stay competitive and relevant in today's dynamic marketplace. Digital business and marketing professionals are at the forefront of this revolution, spearheading initiatives to harness the power of digital platforms, analyse big data, and create compelling online experiences that engage and resonate with target audiences. From leveraging social media channels and optimizing search engine visibility to implementing data-driven marketing campaigns and harnessing emerging technologies, digital business and marketing encompass a wide range of skills required to navigate the digital landscape and drive organizational growth.
The three-year BBA program in Digital Business and Marketing at Medhavi Skills University (MSU) provides a cutting-edge curriculum designed to meet the demands of the digital age. Students study core principles such as digital marketing strategy, e-commerce management, social media marketing, and data analytics using a combination of theoretical insights and hands-on experiences. The program focuses on key areas such as digital branding, content marketing, user experience design, and online consumer behaviour, providing graduates with the knowledge and skills required to thrive in the rapidly changing digital ecosystem. Internships, industry projects, and experiential learning opportunities provide students with practical insights into how to use digital technologies to drive business innovation and customer engagement. Enrolling in MSU's BBA program in Digital Business and Marketing begins a transformative journey to becoming skilled digital marketers and managers in the digital business landscape.
*3 Years
Note: * Duration for Paramedical programmes (MLT/RIT/OTT/DT/EMT/OPTOMETRY) may extend by 3 months to 1 Year (Approx) to include Internship/On the Job Training for the awarding of Degree/Diploma as per the guidelines (if any) from State Allied and Healthcare Council, Sikkim.
10+2 (Any Stream)
INDUSTRY LED LEARNING
For an accelerating professional career in 21st Century along with Core Skills, the learner should evolve through Self-directed Learning.
Case Based Business Simulation
Gain practical experience utilizing case-based industry led business simulations to enhance your skill set.
On Job learning Experience
Gain valuable on-the-job training while still studying, solving real-world problems and finding practical solutions.
Live Project Engagement
Get the chance to collaborate on live projects, gaining valuable hands-on experience.
Engaging with Industry Experts
Engaging with industry experts provides invaluable insights and real-world perspectives, enriching the learning experience and preparing students for professional success.
Industry/ Skill Certifications
Validate expertise and proficiency, enhancing employability and credibility in competitive job markets while signaling commitment to continuous learning and professional development.
World Skill Challenge
Showcase the pinnacle of vocational excellence, fostering global collaboration and innovation to advance technical skills and craftsmanship across diverse industries.
For an accelerating professional career in 21st Century along with Core Skills, the learner should evolve through Self-directed Learning, Self-awareness, Multidisciplinary Problem Solving, Practice of Professional Grade, Digital Comfort, Current Social and Global Dynamics, Employability and Life Skills. MSU offers an opportunity to customise the higher education with range of specialisation/electives.
Foundation Core
A range of compulsory basics of multidisciplinary, professional, general nature customised to match the value and vision of MSU for a robust foundation.
Skill Drill (Elective)
A range of compulsory basics of multidisciplinary, professional, general nature customised to match the value and vision of MSU for a robust foundation.
Major (Elective)
A range of compulsory basics of multidisciplinary, professional, general nature customised to match the value and vision of MSU for a robust foundation.
Minor (Elective)
A range of compulsory basics of multidisciplinary, professional, general nature customised to match the value and vision of MSU for a robust foundation.
Industry Practice
A range of compulsory basics of multidisciplinary, professional, general nature customised to match the value and vision of MSU for a robust foundation.
Capstone Project
A range of compulsory basics of multidisciplinary, professional, general nature customised to match the value and vision of MSU for a robust foundation.
PROGRAMME OUTCOMES
PSO 1 :
Develop and implement effective digital marketing strategies across various digital platforms.
PSO 2 :
Understand the fundamentals of e-commerce and effectively manage digital sales channels.
PSO 3 :
Create compelling and relevant content to attract and retain customers in digital marketing campaigns.
PSO 4 :
Optimize digital content and websites to improve search engine rankings and visibility.
PSO 5 :
Collaborate with influencers and brand ambassadors to amplify brand reach and engagement in digital channels.
PSO 2 :
Analyse market trends and technological developments critically to make informed marketing decisions.
PSO 3 :
Communicate marketing strategies and concepts effectively to diverse stakeholders through digital channels.
PSO 4 :
Apply analytical thinking to interpret marketing data and assess the performance of digital marketing campaigns.
PSO 5 :
Collaborate effectively with cross-functional teams to execute digital business and marketing initiatives.
PSO 6 :
Demonstrate leadership qualities and adaptability in the dynamic digital business and marketing landscape.
PSO 7 :
Stay updated with emerging technologies and trends in digital marketing and business practices.
PSO 1 :
Address complex challenges in digital business and marketing with innovative solutions.
PSO 8 :
Utilize digital tools and platforms proficiently to enhance business and marketing strategies.
PSO 2 :
Analyse market trends and technological developments critically to make informed marketing decisions.
PSO 9 :
Understand diverse cultural contexts and consumer behaviours in global digital markets.
PSO 3 :
Communicate marketing strategies and concepts effectively to diverse stakeholders through digital channels.
PSO 10 :
Instil values such as integrity, honesty, empathy, and social responsibility in digital business and marketing practices.
PSO 4 :
Apply analytical thinking to interpret marketing data and assess the performance of digital marketing campaigns.
PSO 11 :
Uphold ethical standards and integrity in all digital marketing strategies and business operations.
PSO 5 :
Collaborate effectively with cross-functional teams to execute digital business and marketing initiatives.
PSO 12 :
Take responsibility for marketing decisions and actions in digital business operations.
PSO 6 :
Demonstrate leadership qualities and adaptability in the dynamic digital business and marketing landscape.
PSO 13 :
Consider environmental sustainability in digital business and marketing strategies and practices.
PSO 7 :
Stay updated with emerging technologies and trends in digital marketing and business practices.
PSO 14 :
Engage with communities to promote brand awareness and foster consumer trust through digital channels.
PSO 8 :
Utilize digital tools and platforms proficiently to enhance business and marketing strategies.
PSO 15 :
Understand consumer needs and preferences to tailor digital business and marketing strategies for personalized experiences.
PSO 9 :
Understand diverse cultural contexts and consumer behaviours in global digital markets.
PSO 10 :
Instil values such as integrity, honesty, empathy, and social responsibility in digital business and marketing practices.
PSO 11 :
Uphold ethical standards and integrity in all digital marketing strategies and business operations.
PSO 12 :
Take responsibility for marketing decisions and actions in digital business operations.
PSO 13 :
Consider environmental sustainability in digital business and marketing strategies and practices.
PSO 14 :
Engage with communities to promote brand awareness and foster consumer trust through digital channels.
PSO 15 :
Understand consumer needs and preferences to tailor digital business and marketing strategies for personalized experiences.