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MBA in Strategic Marketing

2 Year PG Degree Programme

MBA in Strategic Marketing at Medhavi Skills University, Sikkim

Learn about Digital Marketing, Brand Management and Marketing Analytics to Drive Customer Engagement, Business Growth in Strategic Marketing and more

70% Practical Curriculum

100% On The Job Learning & Placement Assistance

Admission Open For 2026

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Ranked 4th among Top Skill Universities in India by Outlook

Emerging University of the Year by Financial Express

Best University in India for Industry Interface by CEGR

About The Programme

The MBA in Strategic Marketing is a postgraduate programme designed to develop advanced marketing leadership skills for the modern business landscape. It blends core management principles with specialized training in market strategy, consumer behaviour, digital marketing, and brand management, equipping learners to drive growth and innovation in competitive industries.

Through case studies, simulations, and real-world projects, students gain practical expertise in designing and executing marketing strategies that align with business objectives. The curriculum integrates traditional marketing foundations with emerging trends such as data-driven decision-making, digital transformation, and global market dynamics. This programme is ideal for graduates and professionals seeking to advance their careers in marketing leadership, brand strategy, market research, and business development. By combining academic rigor with industry relevance, the MBA in Strategic Marketing prepares future-ready professionals to lead organizations in shaping customer experiences and achieving sustainable growth.

Our Offering

Medhavi Skills University, Sikkim offers a UGC-approved, 2-year full-time postgraduate degree in M.Com Professional Accounting. This industry-aligned programme is designed to strengthen accounting and management expertise while equipping students with practical skills for diverse professional roles.

Key Areas of Learning:

Digital Marketing & Content Strategies

Marketing Performance Analytics

Marketing Communication & Brand Building

Marketing Strategies

Brand Management

Data Visualisation

Field Projects, Industry Immersion & More

Project (Applied) & More

Why Study MBA in Marketing at MSU?

Our MBA Marketing course of ours aligns with these industry trends, offering a comprehensive curriculum that balances theoretical knowledge with practical experience.

As per Statista, employability among MBA graduates has risen significantly to 78% in the year 2025

MBA graduates make up almost 40% of C-suite executives on the 2022 Fortune 1000 list

MSU Advantages

Your edge at Medhavi Skills University, where real-world learning, industry exposure, and future-ready skills come together

Only university in Sikkim aligned with paid On-the-Job-Learning embedded curriculum for practical learning
Only niversity in Sikkim to ensure 100% of our student applicants receive government scholarships
In-house state-of-the-art labs, classrooms, co-learning spaces, conference halls and more

Highlights from The Programme:

Programme aligned with NEP 2020, focused on Learning Outcome Based Education

70% practical based curriculum

Industry-aligned curriculum & hands-on learning

Learn from seasoned marketing professionals

Immersive industry exposure through industry visits, guest lectures and networking opportunities

Opportunity to ‘learn and earn’ through immersive on-the-job learning, industry projects, and internships with leading companies

Engage with industry experts to get invaluable insights and real-world perspectives

On-The-Job Learning

At Medhavi Skills University, a 12-month On-the-Job Learning (OJL) enables students to gain real industry experience and earn a stipend while they learn

Management Students at the Office of V5

Management Students at Coca Cola Office in Delhi

MBA Students at SiS India

Management Students at Om Logistics Pvt. Ltd.

Additional Skills Certifications

At Medhavi Skills University, students gain opportunities for Skill Certifications and learn tools like Zoho CRM applications, Tally Prime, GST and Income Tax utilities, MS Office, Google Workplace, and essential free accounting apps like Vyapar, Bill Book, and Khata Book. These certifications, earned alongside the degree, enhance the credibility of competencies, strengthen industry relevance and prepare students for employment with nationally and globally recognised credentials.

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Do-Experience-Learn

Discover the advantage of MSU's cutting-edge infrastructure, featuring modern laboratories, classrooms, and industry-relevant facilities

Classrooms

Co-Learning Spaces

Computer Labs

Seminar Halls

Experience a Virtual Campus Tour

Medhavi Buzz

A glimpse into experiential learning at MSU, where workshops, visits, and field activities enrich classroom knowledge with real-world understanding

Mock Interviews and Aptitude Skills Event for BBA students

Mock Interviews and Aptitude Skills Event for Management students

Storytelling event in the campus to enhance communication skills

BBA Students Excel at NISM–SEBI Regional Contest

Management Students Excel at NISM–SEBI Regional Contest

Eligibility

Graduation (Any stream)

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Curriculum Structure

Step into a future-focused learning environment with industry-oriented programmes designed to build practical skills, real-world readiness, and broad career opportunities across disciplines

Semester 1

Build Your Strategic Foundation

The MBA in Strategic Marketing begins with a strong management base that integrates leadership principles, marketing fundamentals, financial decision-making, and data-driven analysis. Students engage in real-world learning from Day 1, developing confidence through practical assignments and case studies

Key Subjects

Business Communication and Presentation SkillsPrinciples of Management and LeadershipManagerial Accounting and ReportingIntroduction to IT Essentials: MS Office SuiteMarketing Fundamentals and Consumer BehaviourFinancial Management and BudgetingData Analysis with Excel and Power BIHR Essentials and Organisation DesignField ProjectPersonal Effectiveness