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MA IN MEDIA AND ENTERTAINMENT

In today's digital age, media and entertainment play a central role in shaping cultural narratives, influencing public discourse, and fostering community engagement across diverse platforms and mediums. This program provides students with an opportunity to deepen their understanding of the industry landscape, develop specialized skills, and explore emerging trends and technologies in media production, storytelling, marketing, and audience analytics.


The Master of Arts in Media and Entertainment program provides students with a comprehensive curriculum that integrates theory, research, and hands-on practice to prepare them for leadership roles in the media and entertainment industry. Through a combination of core courses, electives, and practical experiences, students will explore key areas such as media theory, media law and ethics, content creation, digital media strategy, audience analysis, and media management. With access to cutting-edge resources, industry partnerships, and experiential learning opportunities, students will develop the skills, knowledge, and professional network needed to succeed in this dynamic and competitive field. The program emphasizes critical thinking, creativity, and strategic planning, empowering students to address complex challenges and opportunities facing the media and entertainment industry. Whether pursuing careers in film and television production, digital media management, marketing and advertising, or strategic communication, graduates will emerge from the program equipped with the expertise, insights, and connections needed to make meaningful contributions to the ever-evolving landscape of media and entertainment.

Duration

*2 Years

Note: * Duration for Paramedical programmes (MLT/RIT/OTT/DT/EMT/OPTOMETRY) may extend by 3 months to 1 Year (Approx) to include Internship/On the Job Training for the awarding of Degree/Diploma as per the guidelines (if any) from State Allied and Healthcare Council, Sikkim.

Eligibility

Graduate (Any Stream)

INDUSTRY LED LEARNING

For an accelerating professional career in 21st Century along with Core Skills, the learner should evolve through Self-directed Learning.

Live Project Engagement

Get the chance to collaborate on live projects, gaining valuable hands-on experience.

On Job learning Experience

Gain valuable on-the-job training while still studying, solving real-world problems and finding practical solutions.

Industry/ Skill Certifications

Validate expertise and proficiency, enhancing employability and credibility in competitive job markets while signaling commitment to continuous learning and professional development.

Engaging with Industry Experts

Engaging with industry experts provides invaluable insights and real-world perspectives, enriching the learning experience and preparing students for professional success.

Academic Framework

For an accelerating professional career in 21st Century along with Core Skills, the learner should evolve through Self-directed Learning, Self-awareness, Multidisciplinary Problem Solving, Practice of Professional Grade, Digital Comfort, Current Social and Global Dynamics, Employability and Life Skills. MSU offers an opportunity to customise the higher education with range of specialisation/electives.

Foundation Core

A range of compulsory basics of multidisciplinary, professional, general nature customised to match the value and vision of MSU for a robust foundation.

Skill Drill (Elective)

A range of compulsory basics of multidisciplinary, professional, general nature customised to match the value and vision of MSU for a robust foundation.

Major (Elective)

A range of compulsory basics of multidisciplinary, professional, general nature customised to match the value and vision of MSU for a robust foundation.

Minor (Elective)

A range of compulsory basics of multidisciplinary, professional, general nature customised to match the value and vision of MSU for a robust foundation.

Industry Practice

A range of compulsory basics of multidisciplinary, professional, general nature customised to match the value and vision of MSU for a robust foundation.

Capstone Project

A range of compulsory basics of multidisciplinary, professional, general nature customised to match the value and vision of MSU for a robust foundation.

PROGRAMME OUTCOMES

PSO 1 :

Graduates will demonstrate a deep understanding of media theory, including theories of communication, media effects, audience reception, and cultural studies, and apply theoretical frameworks to analyze and critique media texts, practices, and institutions.

PSO 2 :

Graduates will develop strategic management skills, including media planning, budgeting, project management, and risk assessment, enabling them to lead and oversee media projects, teams, and organizations effectively.

PSO 3 :

Graduates will explore emerging trends and technologies in digital media, including social media, mobile platforms, virtual reality, and artificial intelligence, and leverage innovative approaches to create engaging content, reach target audiences, and drive user engagement.

PSO 4 :

Graduates will demonstrate ethical leadership and responsible decision-making in media and entertainment contexts, upholding professional standards of integrity, transparency, and accountability, and promoting ethical practices in media production, distribution, and consumption.

PSO 5 :

Graduates will conduct original research and analysis on media and entertainment topics, synthesizing existing knowledge, collecting and analyzing data, and presenting findings in clear and compelling formats to inform decision-making and contribute to industry discourse.

PSO 1 :

Demonstrate the capability for complex problem-solving

PSO 2 :

Demonstrate the ability for creativity

PSO 3 :

Demonstrate the skills that enable them to communicate effectively

PSO 4 :

Demonstrate the capability for analytical reasoning/thinking

PSO 5 :

Demonstrate the ability for coordinating and collaborating with others

PSO 6 :

Demonstrate the capability for leadership readiness

PSO 7 :

Demonstrate "learning how to learn" skills

PSO 8 :

Demonstrate the capability for digital and technological skills

PSO 9 :

Demonstrate multicultural competence and inclusive spirit

PSO 10 :

Demonstrate the acquisition of knowledge and attitude that are required for value inculcation

PSO 11 :

Demonstrate the ability for autonomy, responsibility, and accountability

PSO 12 :

Demonstrate the acquisition of and ability to apply the knowledge, skills, attitudes, and values required to take appropriate actions for environmental awareness and action

PSO 13 :

Demonstrate the capability to participate in community-engaged services/ activities for promoting the wellbeing of society.

PSO 14 :

Demonstrate the ability to identify with or understand the perspective, experiences, or points of view of another individual or group, and to identify and understand other people’s emotions

Learning by Doing

Industry Partners

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